Brian Cates:

A lot of people don't realize that Elon Musk's new Tesla / Starlink Pi phone has been in development for YEARS.
They're taking this tweet from him today to mean that the idea of launching his own smartphone just occurred to him.

The new Pi phone is scheduled to launch NEXT MONTH:

https://in.mashable.com/tech/39956/elon-musks-tesla-set-to-give-tough-fight-to-apple-samsung-with-the-new-tesla-pi-phone