Searching online for resources to perform a social media audit will most often produce results that focus heavily on reviewing organic content, engagement, and social listening analysis (I prefer this outline from Hootsuite as a good jumping-off point). Less easy to find are the guidelines for performing a paid social media audit, which is equally—if […] The post Getting Started With a Paid Social Media Audit (https://www.portent.com/blog/social-media/getting-started-with-a-paid-social-media-audit.htm) appeared first on Portent (https://www.portent.com/).