Pfizer the biggest TV drug ad spender at the Oscars, as HHS also spends big on COVID messaging

“In fourth was an unusual entrant: Not a pharma company, but the U.S. Department of Health and Human Services…The agency spent $1.9 million on the 30-second COVID awareness ad that aims, with no pharma branding, to get people to think about signing up for the latest COVID boosters amid ‘fading protection’.”

https://www.fiercepharma.com/marketing/pfizer-biggest-tv-drug-ad-spender-oscars-dhss-also-spends-big-covid-messaging

@ChiefNerd