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Why Your Brand Standards Should Include a Contrast Guide
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/H01WphRZSjU/why-your-brand-standards-should-include-a-contrast-guide.htm

We, the people who work at Portent, have been pushing our clients to pay close attention to accessibility concerns. We know access affects their performance and their public image. For us, most clients show up with a recipe for public image: their brand guidelines. When working with clients on accessibility concerns, these brand guidelines can […]
The post Why Your Brand Standards Should Include a Contrast Guide (https://www.portent.com/blog/design-dev/why-your-brand-standards-should-include-a-contrast-guide.htm) appeared first on Portent (https://www.portent.com/).
How to Write a Great Title Tag, and Why They Are Important
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/K7HV6589uYk/how-to-write-a-great-title-tag-and-why-they-are-important.htm

You have probably heard the phrase “don’t judge a book by its cover.” Yet, 48% of people report that a cover plays a major role when choosing a book to buy. Although there’s more than meets the eye, a cover is a quick way for users to scan through books to make a selection. When […]
The post How to Write a Great Title Tag, and Why They Are Important (https://www.portent.com/blog/seo/how-to-write-a-great-title-tag-and-why-they-are-important.htm) appeared first on Portent (https://www.portent.com/).
Best Practices of a Successful Content Manager
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/0fjxcSJ-Blo/best-practices-of-a-successful-content-manager.htm

Every marketer understands the crucial role high-quality content plays in their marketing strategy. Whether it’s a product description, web page, blog post, or some other form, content is what attracts your audience, helps build trust in your brand, and ultimately elicits an emotional response that leads to a conversion. With such a high demand for […]
The post Best Practices of a Successful Content Manager (https://www.portent.com/blog/internet-marketing/best-practices-of-a-successful-content-manager.htm) appeared first on Portent (https://www.portent.com/).
How to Use BigQuery in Your Digital Marketing Workflow
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/uOIvLdOrNfE/how-to-use-bigquery-in-your-digital-marketing-workflow.htm

Bringing big data into your life as a marketer in small doses. “Big data” analysis and the insights that come from it can seem untouchable to all but the largest organizations with extensive teams of analysts and data scientists. But there are many ways marketers with some basic understanding of SQL and smaller teams can […]
The post How to Use BigQuery in Your Digital Marketing Workflow (https://www.portent.com/blog/analytics/how-to-use-bigquery-in-your-digital-marketing-workflow.htm) appeared first on Portent (https://www.portent.com/).
The Top 5 Digital Services You Didn’t Know You Need (But Every Business Should Have)
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/ERH3sNLlGAY/the-top-digital-services-you-didnt-know-you-need-but-every-business-should-have.htm

I’ve thought a lot recently about what it means to have a truly comprehensive, integrated digital marketing strategy. Does it mean investing in a few powerful channels and ignoring the rest? Does it mean investing in all channels equally, regardless of your industry, and how your customers consume information? Of course not. It means having […]
The post The Top 5 Digital Services You Didn’t Know You Need (But Every Business Should Have) (https://www.portent.com/blog/internet-marketing/the-top-digital-services-you-didnt-know-you-need-but-every-business-should-have.htm) appeared first on Portent (https://www.portent.com/).
How To Launch Google Analytics Tracking Code Through Google Tag Manager
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/vAL2StBqFGY/how-to-launch-google-analytics-tracking-code-through-google-tag-manager.htm

You have a website. Google Analytics code is hard-coded on the back-end, per the out-of-the-box GA installation instructions. And it’s working! You’re getting channel data, reporting on insights, and can tell which landing pages are best. Why would you want to change your configuration? Google Tag Manager (GTM), or other tag management solutions, can provide […]
The post How To Launch Google Analytics Tracking Code Through Google Tag Manager (https://www.portent.com/blog/analytics/how-to-launch-google-analytics-tracking-code-through-google-tag-manager.htm) appeared first on Portent (https://www.portent.com/).
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The Best Post-COVID-19 Content Marketing Strategy
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/1N0vM8I5MhQ/the-best-post-covid-19-content-marketing-strategy.htm

The idea of a post-COVID-19 world feels alien and unattainable. As it stands, we’re still wandering through mostly uncharted, and widespread marketplace changes caused by the novel coronavirus. Add in the back-to-back plot twists that 2020’s scriptwriters fancy, and we’re all left with bated breath. Nobody knows the next subplot to drop in this year’s […]
The post The Best Post-COVID-19 Content Marketing Strategy (https://www.portent.com/blog/internet-marketing/the-best-post-covid-19-content-marketing-strategy.htm) appeared first on Portent (https://www.portent.com/).
Showcase It: Why Every E-Commerce Retailer Should Be Using Showcase Shopping Ads
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/mz1D1VcrlVQ/showcase-it-why-every-e-commerce-retailer-should-be-using-showcase-shopping-ads.htm

If you’re an e-commerce retailer advertising with Google Ads, you’re almost certainly utilizing shopping campaigns already. Shopping campaigns allow you to generate product listing ad impressions on the Google search engine results page (SERP), using the product data housed in your Google Merchant Center account. Not only does Google take advantage of all the various […]
The post Showcase It: Why Every E-Commerce Retailer Should Be Using Showcase Shopping Ads (https://www.portent.com/blog/ppc/showcase-it-why-every-e-commerce-retailer-should-be-using-showcase-shopping-ads.htm) appeared first on Portent (https://www.portent.com/).
How to Create a Great Custom 404 Error Page
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/csWCP6-qDLU/create-a-great-404-page.htm

Updated 7/16/20 to include new information. You’ve spent a lot of time making sure your website is user-friendly, has a descriptive navigation, is organized in a way that makes sense, but what if someone makes a typo when typing in a URL? What if another website links to a page you don’t have any longer? […]
The post How to Create a Great Custom 404 Error Page (https://www.portent.com/blog/seo/create-a-great-404-page.htm) appeared first on Portent (https://www.portent.com/).
Our Favorite MozCon 2020 Sessions
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/mwFPuQ58rss/our-favorite-mozcon-2020-sessions.htm

I had the pleasure of attending MozCon Virtual this year with some of Portent’s content and business development gurus: Tracy Beach, Travis McKnight, and Katie Spencer. And while 2020’s event looked a little different than years past, it still delivered the same robust insights and next-level tactics MozCon is known for! Some of the best […]
The post Our Favorite MozCon 2020 Sessions (https://www.portent.com/blog/seo/our-favorite-mozcon-2020-sessions.htm) appeared first on Portent (https://www.portent.com/).
Outreach Competitive Analysis: The How and Why of It
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/AMucr2Vw0Ds/outreach-competitive-analysis-the-how-and-why-of-it.htm

Forming an outreach strategy is necessary before you actually get to work. But even before you create your strategy, you’ll want to know what you’re up against so you can use tactics that will be effective against the competition. An outreach competitive analysis will do exactly that—show you what your competitors are doing so you […]
The post Outreach Competitive Analysis: The How and Why of It (https://www.portent.com/blog/internet-marketing/outreach-competitive-analysis-the-how-and-why-of-it.htm) appeared first on Portent (https://www.portent.com/).
https://scout.wisc.edu/Weblog/20080116

The encoder creates an optimally compressed JPEG file based on that information.
Optimization is carried out in 3 main parameters: format; quality; image file size.
This tool helps you to entirely optimize JPG, GIF, PNG files to load them as fast as possible.
Image Resizer uses lossless compression to optimize your images.
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https://qiita.com/PaskalBal

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https://speakerdeck.com/imagetools

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The best tools to compress images online and obtain greater results in terms of size/quality. You don't need fancy designs if the outcome doesn't meet your needs; at the same time, achieving the best result is easier when the user interface is intuitive and straightforward: online tools shouldn't need a user's manual ! Glossy is the best choice if you still care about Google Insights Lossless optimized images are pixel-by-pixel identical with the originals, but they offer a smaller size reduction compared to either Lossy or Glossy processed files. Compress and resize images and photos in JPEG format online.
https://marketplace.visualstudio.com/publishers/ImagePoet

The best tools to compress your images online and obtain greater results in terms of size/quality. You don't need fancy designs if the outcome doesn't...
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How to Make Your Social Media Content More Accessible
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/U4KJyUjtXJ4/how-to-make-your-social-media-content-more-accessible.htm

As many people in the United States have shifted to remote work and remote learning in light of the global pandemic, internet accessibility is more important than ever. 53% of Americans go as far as to say that the internet is an “essential” service during this time. Additionally, social media usage has increased significantly as […]
The post How to Make Your Social Media Content More Accessible (https://www.portent.com/blog/social-media/how-to-make-your-social-media-content-more-accessible.htm) appeared first on Portent (https://www.portent.com/).
How to Use YouTube to Supplement Your Paid Search Efforts
http://feedproxy.google.com/~r/conversationmarketing/MRJI/~3/vnl32Gv8pRQ/how-to-use-youtube-to-supplement-your-paid-search-efforts.htm

Paid search is a highly targeted marketing strategy with the ability to find users who are uniquely low in the funnel and ready to convert. A user who is not only problem-aware but also solution (product/service)-aware and potentially even brand-aware is exactly the type of person that makes paid search a strong ROI producer for […]
The post How to Use YouTube to Supplement Your Paid Search Efforts (https://www.portent.com/blog/ppc/how-to-use-youtube-to-supplement-your-paid-search-efforts.htm) appeared first on Portent (https://www.portent.com/).