SEO практика

It is better to spend 2-3 months creating one, absolute killer piece of content, such as a major study, a really good survey with expert insights, or otherwise something truly special and remarkable that will gain you a bunch of high-value links and buzz, and have people searching *specifically* for that study/page, than to churn out minor posts a few times a week that gain minor links.

You need to focus on more results from less pages going forward.

Crawl Prioritization was always going to become more and more of an issue over time. That's how power laws work. The rich get richer.

Crawl Priority is a complex system, and some of it is driven by circumstances such as news events, big trends, and circumstances beyond your control. But a lot of it is stuff you can have some control over, or at least, intelligently leverage and influence.

'Importance' of a site is one of the signals for priority, and the factors that show importance are the strength and power (not volume) of links and citations. When a major or local news site mentions you, that is a sign of importance. When your granny mentions what a good boy you are, that isn't. If you go through some incredible shenanigans to get adopted so that you have a thousand 'Grannies', and they all cite what a good boy you are, that STILL isn't important. Focus on quality links, links that can't be bought, or faked, or gained by the worst of your rivals.

If you have pages that get a lot of search impressions, but almost no clicks, consider revising, updating, or else pruning them. If Google see that the pages it already has for your site just rarely perform, they don't tend to adjust the ranking of the site, but they may lower the priority of grabbing any more.

Raise your profile. Be part of communities and conversations. Not to have your contributions there filled with links, but so that you get mentioned more, that you are discussed because of who you collaborated with, assisted, or generally were there for. This shows a level of importance wider than just what you are saying about yourself.

If you are regularly adding content to your site, for promotions, products, or simply news and updates, make absolutely certain that you are gaining links and citations, signals of importance, even faster than you are adding content that dilutes what you have. Focus on earning great citations.

Another part of crawl priority is in supply and demand. Think very, very hard before writing content that effectively already exists out there from a thousand other sources. Focus on content that is hot topically, that is 'on trend', and especially where you have a unique perspective (or can hire one), that separates your content from the masses.

#crawling #indexing #notindexed #crawlpriority

Footnote: This is a repost of something I originally wrote elsewhere (so apologies to those who saw it before), but given how often questions that relate to this are arising, I felt it needed to be available here too.

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