Indeed, we reject the label: "Merchant". We are not 'coffee merchants'. Merchants use their massive capital to buy goods from desperate sellers and then mark up the price to resell to desperate buyers. We are coffee roasters. We roast green coffee to make is tasty and delish so you can enjoy it. And don't forget- we are #NKC NOT KOSHER CERTIFIED
https://gab.com/AboveTimeCoffeeRoasters/posts/109740337284249046