При этом, началось все с «красных конвертов»:
«Say you have a chat group with five pals. You can put $5 in a red envelope and set it to disburse equally, so each friend gets $1. Alternatively, you could stipulate that the first two people to tap will get all the money in equal portions—$2.50 each—or that the first two people get a random cut, maybe $1 for one person and $4 for the other. The result is that any time a red envelope appears, people scramble to tap on it as fast as possible. (The packets expire in a day, adding to the time pressure.) Only afterwards do they see how much money they’ve won, giving it an addictive element of surprise. So addictive, in fact, that third-party apps now exist that let users grab red envelopes without unlocking their phones».
«Mike said whenever people weren’t checking their messages enough, the producer would send a red envelope to the group, and everyone would go crazy. To me it sounded bizarre, the equivalent of your boss tossing a fistful of change at your cubicle. The producer would also send red envelopes as a reward to the cast and crew for their hard work».
Даешь красные конверты в Дзен.
«Say you have a chat group with five pals. You can put $5 in a red envelope and set it to disburse equally, so each friend gets $1. Alternatively, you could stipulate that the first two people to tap will get all the money in equal portions—$2.50 each—or that the first two people get a random cut, maybe $1 for one person and $4 for the other. The result is that any time a red envelope appears, people scramble to tap on it as fast as possible. (The packets expire in a day, adding to the time pressure.) Only afterwards do they see how much money they’ve won, giving it an addictive element of surprise. So addictive, in fact, that third-party apps now exist that let users grab red envelopes without unlocking their phones».
«Mike said whenever people weren’t checking their messages enough, the producer would send a red envelope to the group, and everyone would go crazy. To me it sounded bizarre, the equivalent of your boss tossing a fistful of change at your cubicle. The producer would also send red envelopes as a reward to the cast and crew for their hard work».
Даешь красные конверты в Дзен.