Newly unsealed court documents from an ongoing class action lawsuit against Meta show that in 2016, Facebook CEO Mark Zuckerberg personally directed executives to “figure out” how to track encrypted usage on competing apps like Snapchat, YouTube, and Amazon.
TechCrunch reports that in a June 2016 email, Facebook CEO Mark Zuckerberg expressed frustration with the lack of analytics on Snapchat, writing, “Whenever someone asks a question about Snapchat, the answer is usually that because their traffic is encrypted we have no analytics about them. Given how quickly they’re growing, it seems important to figure out a new way to get reliable analytics about them. Perhaps we need to do panels or write custom software. You should figure out how to do this.”
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TechCrunch reports that in a June 2016 email, Facebook CEO Mark Zuckerberg expressed frustration with the lack of analytics on Snapchat, writing, “Whenever someone asks a question about Snapchat, the answer is usually that because their traffic is encrypted we have no analytics about them. Given how quickly they’re growing, it seems important to figure out a new way to get reliable analytics about them. Perhaps we need to do panels or write custom software. You should figure out how to do this.”
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