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Arktos is now on Bookshop.org. Most of our books can be found here: https://bookshop.org/shop/arktos
COMING SOON: The Ideology of Sameness by Alain de Benoist.

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In Tolkien, Europe, and Tradition, Berger demonstrates the European heritage that inspired Tolkien by explicating the finer details of Anglo-Saxon and Scandinavian myth, the Finnish Kalevala, Greco-Roman influence, and much more.

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OUT NOW: The Ideology of Sameness by Alain de Benoist. 58 pages.

Alain de Benoist attributed liberalism and the individualism that stems from it to the idea of making man, a social animal, a being removed from the soil, uprooted from any community and therefore interchangeable. This essay gives Benoist the opportunity to return to this theme by developing a definition of what he calls ‘the ideology of Sameness’.

If we reject egalitarianism, should we accept all kinds of inequality? No, because equality is never an absolute. Men can be equal in certain respects — for example, their political membership in a community — and unequal in others. As communal beings, men must necessarily accept such forms of equality. What needs to be fought against, however, is the ‘ideology of Sameness’, which lies at the heart of modernity. This sinister dynamic aims at the complete annihilation of all differences, the neutralisation of the world, and the destruction of communities — all in the name of a purely mathematical vision of equality. This is a pathological distortion of the concept of political equality. Equality is not synonymous with Sameness.

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Arktos pinned «OUT NOW: The Ideology of Sameness by Alain de Benoist. 58 pages. Alain de Benoist attributed liberalism and the individualism that stems from it to the idea of making man, a social animal, a being removed from the soil, uprooted from any community and therefore…»
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'Just as universalism is never anything but an inflated sort of ethnocentrism reaching for the very borders of the universe, nationalism is nothing more than collective individualism. What is disregarded in both cases is the very meaning of specific particularity and universality.' — Alain de Benoist, The Ideology of Sameness
Do you want your books to arrive before Christmas? Then it's time to order now. All Arktos can be found here: https://bookshop.org/shop/arktos
“There are several attitudes towards Christmas,
Some of which we may disregard:
The social, the torpid, the patently commercial,
The rowdy (the pubs being open till midnight),
And the childish – which is not that of the child
For whom the candle is a star, and the gilded angel
Spreading its wings at the summit of the tree
Is not only a decoration, but an angel.”
– T. S. Eliot

We wish all our supporters a merry Christmas! – The Arktos staff
Richard Storey: Generation Alpha has every conceivable weapon deployed against their minds. To raise them well, we need beautiful, spiritually engaging media, and we must start now.

https://arktos.com/2022/12/29/raising-generation-alpha/
As another year draws to a close in the tumult of history, Arktos still stands strong as a publisher of a wide and diverse range of books that educate, inform and entertain. We would like to wish all our readers joyful New Year celebrations. We sincerely hope that 2023 will bring all of us and our loved ones true happiness and lasting peace.

We are proud of the quality titles we have released this year, including the philosophically ground-breaking tour de force 'Promethean Pirate'; 'Tolkien, Europe, and Tradition', a fresh, unique and conservative examination of Tolkien’s sources for myth-building; and Alain de Benoist’s scathing critique of the ubiquitous 'Ideology of Sameness'. Arktos would like to thank its dedicated supporters, with whom it will continue undeterred on the path of uncovering ever new insights and creating ideas that can truly have a positive impact in today’s crisis-ridden world.

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“Alexander Dugin’s book ‘Eurasian Mission’ (Arktos, 2015) details the dream of a multipolar future, where all civilizations can pursue their own courses of development, existing and thriving in cultural harmony, untouched by the pernicious unipolar influence of a hyperpower dictating its terms with a big stick and a dark syrupy drink. The glorious Holy Roman Empire with its medieval warrior-monasticism shall be resurrected — in all its arcane mysticism and martial splendor — in the age of digitization and hypersonic missiles.” (Read full article)

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